Showing posts with label gilmore. Show all posts
Showing posts with label gilmore. Show all posts

Thursday, February 20, 2014

Do you remove your theatrical HAT daily ? (Off Topic)

" Every business a stage and work is a theater." Pine & Gilmore in their famous book 'The Experience Economy'.

Yes in a sense therefore every enterprise must know HOW to perform on stage to create scintillating experience for their customers. 

But other-side of the quote is equally relevant & powerful. Once you are off stage you must stop performing and start living. Usually that is a difficult proposition. 

A military men will behave like military men even in his house with his family and in his social circles. Same applies to Police men and for many other professions. An auditor will always tries to find faults with everything he encounters even when he is not actually auditing. A lawyer will always have legal angle in his personal and social life situations. A boss will mostly act bossy in his house and social circles.

Removing theatrical hat is very important as well as difficult. We become the role we play on stage. It is only the real on stage actors know how to remove such hat and live normal and natural life unlike the on stage roles they play. 

Amitabh Bachchan and the likes will not act police or goon at home , they will be natural human being different form their on stage characters. Position of power & preference is only during on stage professional and business performances. When we try to mix up our on stage roles with our personal and social roles, difficulty starts.

Family relations for all are common  - husband, wife, father, mother, son, daughter etc and friends for everyone  be it lawyer or beggar. They expect us to behave normally without our theatrical hat. 

Are you removing your theatrical HAT while with them ? Next time be conscious about the on stage hat you are wearing and removing the same when you are off stage. Life will be a different experience.

Saturday, November 19, 2011

5 Ways to Offer Attention & Win Trust { Both are Extremely Scarce }

Its all FAKE out side. Its a public perception and is growing.

Last even I saw a Film by young film maker Umesh Agarwal on "Brokering News". Its about HOW politicians, sports persons, businessmen and entertainment companies are exploiting the media to fool viewers/readers. Their nexus is not only dangerous but depressing. Someone also raised issue about healthcare industry also. We also know HOW real are the reality shows.  We also know HOW bogus & over committing advertisements are. We know HOW countries after countries & companies after companies are tumbling.

Big Question is : Whom do WE trust?? 

Just recently I  read that attention is the most scarce thing in the world. Yes it is. Look at the people around. People are busy with their gadgets and mobiles.  They busy with their face book or twitter or updates.  They are busy with their problems be it career , business or personal. 

Having agreed about ATTENTION next question is whom do we trust??  Renowned author of the book the Experience Economy , Pine & Gilmore's next book was Authenticity. Trust factor has just evaporated from everywhere. 

Even the publication who arranged the free show of the above film , had kept their old magazines and subscription forms on every seat. Selling the ultimate objective, irrespective of cause you promote or action you take. 

Winner in this economy will be the company who Genuinely believes in solving CUSTOMER problems. Social Media Expert Michael Stelzner writes: "Don't think about people as targets for sale. Rather than focus on people who are buying your products and services, shift your attention to people you want to help - regardless whether they buy or not. If you are just  focused on sale , you are missing mega opportunity"   

In this attention and trust deficit society How to demonstrate both is the key challenge. But How else would you create your own blue ocean?

How to Offer Attention and Win Trust ?

- Focus on Problem Solving { sales will happen , happen more than expected }
- Focus on Listening { Reading also on Social Media  }
- Honor commitment/trust even at loss and inconvenience 
- Focus on Offering Designers Experience , that WOWs!!! { Why else are u in business , mediocres are fighting in red hot ocean } 
- Believe in - Net Happiness is greater than Networth 

Capture Wall Street Campaign must awaken us that something is grossly wrong the way we are managing our business and politics. 

Is your company an exception ??