Thursday, August 21, 2014

World's biggest confusion !!

1st chapter of Anupam Kher's book The best thing about you is YOU is titled as - We all are Unhappy.  He concludes the chapter as - Happiness can not come solely come from external sources. First of all we have to discover the concept of Knowing Yourself and being Yourself. 

Being yourself means who?  As a body or as a soul? As long as we consider self as a body his chapter title will remain true. The moment we consider self as a soul we will be on a path to achieve his last line.

Our unhappiness starts with our confusion of self as body or soul !!Our wrong belief about the self is the cause of our unhappiness. 

Know your self is not about knowing your nature and habits or anything about the body but its about knowing your true form as a soul. 

'I' should go with soul and not with body. 

Wednesday, August 20, 2014

Everyone else but Customer

Objective of Banks is to serve customers & for that matter objective of any enterprise. 

Look at the composition of PSU banks boards ;


  • 1 Govt Nominee
  • 2/3 Share holder Nominee
  • 1 RBI Nominee
  • 1 Workmen Nominee
  • 1 Officer Employee Nominee
Where are the advocate of CUSTOMERS in the board? 

Mostly Bank's customer services are pathetic perhaps this is the reason. Competition is forcing banks to become customer centric  but unless customer service/experience is given core focus and customer champions are given board and CXO level position it wont be sustainable.   

We seriously need customer champions not only in the boards of banks but every company.



When customer experience creation capability is the sustainable competitive advantage business cant become customer centric unless voice of customer reaches the highest decision making forums. 

Saturday, August 2, 2014

I am Amazed by ...

Nomenclature of this blog has changed from today. In line with the new name AMAZEMENT I list down my top 10 Amaze-rs. 

People whom I follow to get Amazed: (Order is Alphabetical,  intensity and area are different)


For his book Enchantment & APE


For what she is and her mission to become US president.    

3) MK Gandhi

For his conviction and determination. 


For his passion , vision & action for India's development.


For his passion for his customers. 


For his book Linchpin & daily blog posts  making sense of world around us (May be his initials matches with mine !!!)


For his clarity of thought about soul and its journey , his religious writings and powerful spiritual treatise in verse Atma Siddhi & Apporva Avasar showing clear road map to Moksha.


For his passion for customers , scintillating products , public speaking style. 


For his powerful messages for human beings.

10) Tom Peters 

For his books - Circle of Innovation , Re imagine and  The little big things & various presentations.

11) Tony Hsieh 

For his culture of doing business at Zappos and his present mission of delivering happiness across the globe.

Who are the people amazing you? 

What we do to live = What we do while living ?? NO

There is a big difference between the two statements given in the heading of this post. 

Unfortunately all of us has assumed that what we do to live is the only thing we have to do while living or we can do while living.

Imagine in a lifetime time we spent in earning and time we spent in things we like and love to do.   We spent time in earning or what we do to live is to really live life we want. But somewhere we have forgotten the very purpose of our life or our earnings and we just live as if we are here to work and earn whole life 24 X 7 X 365 X our active years.

Our needs have grown so big that it takes our lifetime to earn for that and then when we become old to treat ourselves. Period. Most of us do not think life beyond job or business ie earning activities. So much so that keep working till death is considered good. Even our most celebrated star Amitabh Bachchan could not escape this race.   

When you have enough for survival (subject to our own thinking how much do we really need, because greed is endless) it it not our obligation to give back our time , energy for the society or even do things we really love which has no economic benefit.

All of us must pause and think about the difference between what we do to live and what we do while living. We need to earn so that we live the life we want to live. But the moment earning becomes endless activities , life becomes worthless. Retiring age of 60 was set by Govt so people retire at 60 but is it necessary to retire only at 60 ?

Entrepreneurs never retire from economic life and die while doing business. We as a society must awaken to realise the difference and should work to promote ,create platforms for non economic activities. Our education institutions should inculcate importance of hobbies and pursuing hobbies. We have assumed purpose of life as keep working for earning forever. Most people have no clue what to do when they are not working for earning.  

Life is not about living after retirement , it is about living daily. Therefore more we reduce our need , less we keep working for money and more time we will have for things we like/love to do. It is here in this space life lived is worth living. 

Knowing about Three Idiot is fine but it is a real challenge to become one in the rat race society all we live in.



Pause NOW. At-least  think.

Friday, July 25, 2014

EASE - Competitive Advantage

They want us to punch various numbers before their very busy cell center executive talk to us. I fail to understand without knowing what customer wants they want their ATM PIN after account number. & then last 4 digit of card number. 

Ask customer layers of authentication only if customer wants to do some secured transactions. Just to speak for common issues , reporting fraudulent transaction on credit card , retorting phishing or bug on their site.  Irrespective of what customer wants to talk to its a long and difficult proposition. 

They have 4 pages of credit card bill but no place for customer care number or emergency action points in case of loss or fraudulent transactions.  Three pages are filled with advertisements which they want to act upon for more usage of card.

Companies these days become too technology and sales driven that they have forgotten very purpose of everything the do - serving customers with ease.

This is the case with most consumer companies. Customers are finding it difficult to deal with them. 

Reaching them after sales , resolving problem with ease and with peace of mind has become extremely difficult. Companies that can achieve this  is going to be a winner.   




India is 134 in ease of doing business in world ranking. We need to rank companies in ease of doing business with. Ease is very critical in offering delightful customer experience. 

Name the company ____________ who qualifies for this status :
We are very easy to deal with.

Monday, July 7, 2014

We just don't know ANYTHING (Off Topic)

1) We learn HISTORY in school in quite detail but CIVIC sense which is critical for our life and society is given step motherly treatment in education. What is more important to know - where and when Panipat battle was fought or how to follow traffic rules and how to keep and maintain hygienic surrounding?

2) We learn biology and sex education in schools but have no clue on preventive heath-care. Our hospitals are over flowing and Gyms are struggling to survive. 

3) We learn how to earn but no clue or teaching in school or college on how to manage what we are taught to earn.  

4) We produce engineers and CAs but they miserably lack communication & social skills. Should technical skills kill or flourish human skills? 

5) We have the highest religions & religious places but very low morale and ethical standards as we are 94th ranking (out of 177) in a list of most corrupt couturiers. 

6) We are still developing country & needs economic development desperately but we rank 134 out of 189 countries in ease of doing business. Even below Bangladesh & Pakistan.  

7) We are known for our cuisine and food but do not know what to eat and how much to eat. Most Indian youth are suffering from cardiovascular diseases due to bad food habit and lifestyle.  

8) We introduced Yoga to the world for stress free and healthy living but we have earned dubious distinction of coronary and diabetes capital of the world. Both stress related diseases. 

9)  "India is, the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grand mother of tradition. our most valuable and most instructive materials in the history of man are treasured up in India only." Mark Twain and yet ignoring this our present generation look & copy Western culture to look and feel modern. 

10) We have great teachings of Mahavira and Krishna (Gita) about Law of Karma but we are one of the the most superstitious countries in the world. 

There is something fundamentally wrong the way we Indians live , choose our priorities, design our education syllabus. There is a clear cut case of re-imaginaton at every level.  

PS: Welcome to ebook based on select post of this blog at www.bloodygoodbook.com/wow-and-weird

Sunday, June 22, 2014

Howrah Bridge & Customer Experience

Role of a bridge is to connect between the two ends.  Role of the business enterprise is to fulfill the customers need. 

Yet Howrah Bridge built by the Britishers is beautiful. Its a monument.Its a viewers delight. However it need not be as long as it connects the two ends. Right??

Theme of my new websites www.sunilgandhi.com is Howrah Bridge which symbolizes delight of an experience while fulfilling the basic need.  



There are many bridges in India fulfilling  the basic need but Howrah bridge is considered as one of the finest bridges in the country. Likewise there are many basic need fulfilling business enterprises in every segments for every customer. But if entrepreneurs want become a legend and monumental in what they are doing adding delight flavour in the  basic element is a must. 

Its easy in case of product design but very difficult and hence competitive advantage for service providers. Welcome to my latest website

Monday, June 16, 2014

Standard Feedback Form for EVERY enterprise !

Deigning feedback form is an art. These artists are rare.  

Its is not about HOW your company and your people are performing on a defined internal parameters. Customers are not interested in doing people evaluation job of your HR team. Do not limit their thinking by thinking of your feedback form designing team. 

It is all about how your company is achieving fulfillment of customers' need with ease and delight. Your questions should be framed to know all these three aspects and nothing else. 

Three questions with reasons of their answer. Period.

- Was the purpose of doing business with us achieved? 
- Was it easy to deal with us?
- Was the entire experience of dealing with us delightful?

Answer option should be either YES or NO.

This should be the standard feedback form all across the business. Let your customers speak and write more not your enterprise. Give them freedom to evaluate your performance from their perspective and not from your perspective. 

This is applicable to both customers and suppliers. 

Friday, June 6, 2014

Rs. 1 Black Money outside India = Rs. 6 NPA with Indian Banks

We are concerned about Rs.30000 crs black money outside India but what is our concern for six times of that amount lying as banking NPA? 



When Govt wants to draft a law against the criminals they should involve some of the hardcore criminals. Who better than them know the mindset of criminals? But since we cant do that we involve Police because they deal with criminals therefore second best to know their mindset.  

Similarly when RBI wants to deal with mammoth NPA problems they should not only involve branch managers who deals with borrowers but also should involve financial consultants engaged in fund syndication and advise entrepreneurs. 

New RBI guidelines of asset classification before accounts becomes NPA is interesting but these kind of guideline make banking extremely procedural and only compliance centric. Branch people are finding it difficult to address customer service properly and on top of that so many compliance , reporting & auditing is paralyzing the banking operations. 

Rather than spending time in data analysis of borrowers performance bankers remain busy with compliance and reporting. Asset classification etc is fine but RBI must change the way credit is being managed in the banks. 

Some of the pointers for practice need to stop and new practice to start:

-  Excess funding just because security is adequate should stop  
-  Non adherence of adequate promoters contribution must stop
-  Auditors must be made accountable for fudged data certification 
-  Smart mechanism to be in place to get data filed with Income tax directly
-  Relationship banking which is ignoring financial prudence
-  Surprise check of accounting data and factory/office  
-  Credit monitoring independent of credit processing and branches
-  Involving CAs in monitoring who can understand intricacies of accounting & implication of ratios.Branch people with their work pressure cant do proper monitoring. 
-  Making it strongly deterrent for CAs , Advocates and Valuers to certify wrongly
-  Active monitoring mechanism even during pre SMA 0 level. Bankers need to engage talent who can play consultative role with borrowers who lack financial prudence. 

There are four class of defaulters:

1) Willful Defaulters - Borrowing with malafide intentions (Must come down substantially)

2) Ignorant Defaulters - Borrowing without managing capacity , low financial acumen , not able to understand implications (Needs to be provided desired support)

3) Potential Defaulters - Not willful but neither genuine. Risk takers at the cost of bank's money (Must be monitored closely)

4) Genuine Defaulters - Market, policy and external factors makes them defaulter (Needs support for recovery)

Along with rigorous compliance and reporting , proactive engagement and consultative approach will yield better results in the management of PA & NPA both.

Wednesday, June 4, 2014

Mr. PM ignite human spirit not animal spirit

We very easily forget the very basic thing about our existence. We all are human being and therefore can and should not live like animals. 

Therefore the phrases killer instinct and animal spirit is highly misleading and I would say anti social phrases.  

We need human spirit to be ignited not animal. To those who want animal spirit to spread must watch animal planet channel to know how they live and whether we need that kind of spirit? 

Animal spirit and killer instinct make us kill one another make us forget about human sensitivity towards fellow human being. On top of that technology focus makes us forget human side of every thing. Recently I was reading a paper on 'How to make Healthcare Human Centric?' Entire process and business of treating human being has become inhuman - technology and money focused. 

Delightful Customer Experience and Pathetic Customer Experience - difference is - One is taking care of all senses and emotions of customers and other is inhuman ignoring all these critical human aspect of customers and treating customer just an object to make money. Companies that are winning in this space are engaged in human side of the business. If your company wants to become customer centric first step is to become human centric.  

All these call centers are another example of inhuman aspect of business. It irritates human and caller gets inhuman response in return from the person being called. In most organisations people are running for quarterly targets and in return not only get remuneration but lots of ailments. Excessive greed for speedy growth and higher return is ignoring human side of the story. 

"The most striking contradiction is China where, despite a fourfold multiplication in two decades in real GDP per capita from a low initial level, life satisfaction has not improved."    - Richard A. Easterlin University of Southern California and IZA 

The above observation by the professor clearly states - Happiness is not directly related with growth and development. Ignoring human side of the growth is what China model demonstrates. 

Development - Yes , Growth - Yes but process should not ignore that we all are Human Being first and therefore measurement of happiness is critical while pursuing ANY growth model.
Mr Prime Minister while mandate is for development and growth please keep approach of Being Human at the core. Involve your HRD minister to keep track on Human Happiness Index along with your growth initiatives.